Every small business owner today is constantly looking for ways to connect with their audience, and an effective way to do this is through Instagram Stories. This can help boost brand visibility, drive higher engagement, and build stronger customer loyalty.
With Instagram Stories, you can create visually engaging content that will appeal to your ideal audience and drive traffic to your page. It also makes staying top-of-mind and interacting more personally with potential customers easier. In this article, we will explore how to use Instagram Stories for small business and gradually improve sales.
9 Powerful Instagram Story Strategies to Boost Your Small Business Growth
The following tips will guide you on how to use Instagram Stories for small business:
1. Purchase Instagram Story Views
An effective way to increase the visibility of your IG Stories as a small business owner is to purchase Instagram Story Views. This automatically gets you initial traction and more engagement, as it signals to the algorithm that your page has valuable content. Other users now see your Stories at the top of their feed more frequently, attracting more organic engagement.
However, it’s important to buy real Instagram Story views from reputable sites that deliver genuine and reliable results. This is where GetAFollower stands out. By buying Instagram Story views from GetAFollower, they offer authentic Story views from real and active users, which boosts your visibility, attracts new viewers, and gets you higher sales and growth.
2. Engage with Poll Stickers
Instagram Stories need to be fun, and this can be achieved by using poll stickers. This helps drive engagement quickly, as many users look forward to answering the quick questions on your Stories and immediately seeing the results. It also makes them feel valued and their opinions respected.
To encourage more engagement in your Polls, keep them simple and concise, and ask more interactive questions. For example, you can ask your followers their preference for your new product color or seek feedback on a service feature. In addition to getting you more engagements, it gives you insights into customer preferences and can help guide your small business decisions in the long run.
3. Incorporate Location Tags
As a small business owner, your focus should be on reaching local audiences in your region and you can do this with the location tags feature on Insta Stories. By using these tags effectively, you can increase your visibility in specific areas.
All you have to do is tag popular locations, events, or local spots and your Stories are more likely to appear in location-based searches. More importantly, use location tags relevant to your business such as local landmarks or city names. This connects you with people nearby and can increase your sales, especially if your products or services cater to people in specific regions.
4. Utilize Story Highlights
While IG Stories have a limited timeline of 24 hours, you can keep them on your page longer with Story highlights. This is an opportunity to save valuable content on your profile, so that new and existing customers can easily access them, further informing their decision to patronize your business.
Your highlights can showcase FAQs, product features and highlights, customer reviews, and behind-the-scenes content. Also, use appealing covers in line with your brand image, to attract more users and encourage them to view these highlights. By curating your highlights, you can make your profile look professional and organized, and encourage business growth.
5. Partner with Influencers
The number of views and engagement on your Instagram Stories can be impacted by collaborating with influencers within your niche. Many of these influencers already have a large number of followers that they can introduce your business to, increasing your chances of making more sales and attracting loyal followers.
Do your research and go for top influencers with the best track record in your industry. Consider their audience demographics, engagement rates, and overall alignment with your brand. Then, reach out to them to further discuss how they can promote your small business with Instagram Stories, whether by sharing your content on their Stories and tagging you or by taking over your Instagram page to post more engaging Stories.
6. Promote Your Instagram Reels
To gain more visibility on Instagram and grow your account, share snippets of your Reels in Stories to draw more attention to your content and entice users to watch the full video. Going viral on Instagram Reels can increase your exposure to a larger audience than your current following. It can also help you grow your following and attract more sales opportunities.
In creating engaging Story content that complements and promotes your Reels, focus on using eye-catching visuals and captions that will appeal to viewers. You can also use stickers and gifs to make it more attractive, encouraging more follower growth and potential customers.
7. Highlight Upcoming Events
A quick tip on how to use Instagram Stories for small business is to constantly promote upcoming events, special sales, or product launches. As opposed to your regular feed where you make a single official announcement, Stories lets you create a continuous campaign that builds anticipation, making followers look forward to what’s next.
You can incorporate engaging visuals such as high-quality videos or animations to make your content look more exciting. Countdown stickers are also helpful, as your followers can now create a notification and look forward to the day the event is happening.
8. Share Customer Reviews and Testimonials
Many users would rather trust a brand with a proven record of good service than one without. By sharing more customer reviews and testimonials on your stories, you can build trust and credibility and ultimately get more sales.
Request written feedback directly from past customers, then make them into visually appealing graphic images to be shared on your Story. Add some text overlays to give context, including the kind of products or services purchased. You can also ask some to make unboxing videos for products, as more users would love to see the products being shown in real time.
9. Promote Exclusive Sales and Discounts
If your business has ongoing limited-time offers and exclusive discounts, you can promote them on your Story for a broader audience reach. This will increase your brand visibility and also your engagement rate, as interested users will be willing to interact and increase their chances of getting these offers.
How you promote them also matters. For example, you can design appealing graphics with bold text and calls to action to capture viewers’ attention. Some catchphrases you can use include “Limited time only,” “10% Discount on all products today,” or “24-Hour FLASH sale!”, drawing the attention of new customers to your business.
Conclusion
If you’re looking for how to use Instagram Stories for small business, the tips shared in this article can help you get started. You can maximize the potential of your IG Stories with any of these strategies, ensuring your business can constantly appeal to new and existing customers. Implementing these tips will help boost your business's visibility and sales in the long run.
