In business, perfection is the biggest enemy of progress.


Because perfection doesn’t exist. And letting yourself get too tied to it will do nothing to serve you, it will simply prevent you from moving forward.

Believe me, what might seem like “perfect” to you now, will no longer seem perfect in a year.

There will always be something you can iterate or improve on, which is why I spent a big part of the last 2 weeks chatting to some of our Entourage Members to get feedback on how we can continuously improve their experience… you’ll see me sharing this with my team at the Founder’s Address in this episode of Unscripted.

Ultimately business is a game of becoming comfortable with being uncomfortable, finding perfection in imperfection and knowing that nothing will ever be perfect, regardless of how good the business gets or how well you build the foundation.

That’s the game.