Counter-intuitively, often in business the larger the vision, the easier it is to execute. When you have a compelling vision, grounded in substance and communicated with confidence, people and resources follow.

Too often we can be misled into believing that if we aim small we are more likely to achieve our outcome. In my experience, the opposite has proven to be true.

When you paint an eyes wide open vision that truly speaks to the hearts and minds of the people you want to inspire, people will feel that this is a vision worth being a part of.

A strong vision not only sticks with people but becomes remarkable, meaning people will remark upon it. Your vision should ideally become a compelling topic of conversation, one which truly excites and inspires your team.

Provided the vision is credible and the right team is in place to implement, people will amplify your vision everywhere they go.

Think of the most inspiring leaders in the business world in the last 10-20 years – names like Richard Branson and Steve Jobs immediately come to mind.

You may not agree with all of their methods, however their ability to articulate and execute a grand vision cannot be denied.

Branson started out with a student magazine and eventually built one of the most iconic brands in the world, spanning hundreds of categories. Jobs was fired from the company he founded and returned with a fresh vision that was the basis of what became the world’s most valuable brand.

branson jobs

It is said that most people are silently begging to be led. Painting an audacious and ambitious vision that exceeds what people are familiar with, inspires people to want to be a part of what you’re setting out to do.

As an entrepreneur you need to be comfortable leading other business leaders, executives, investors and media.

To lead the leaders and to do this with charisma is what the great entrepreneurs do best.