From Nike’s Swoosh to Coca-Cola’s iconic bottle design to McDonald’s golden arches (and forgotten clown), the most successful businesses understand the power of strong branding.
But branding isn’t just about your logos or brand mascots. It’s an all-encompassing framework that affects every aspect of your company. It’s about how customers perceive you, affecting the kind of business you’ll attract and your company’s public image. Branding is your business’s personality, and it’s your job to mold it into the most popular kid in class.
How you brand your business — from the colors used on your website to the tone of voice in your copy, and even the turns of phrase your support agents use — affects how connected your target audience is to it. Of course, we shouldn’t need to tell you how important this is, but if you need convincing, consider this quote from Steve Forbes: “Your brand is the single most important investment you can make in your business.” But how do you build a powerful brand? With the right tools.
In this article, we run through 10 of the best tools for building a strong brand.
1. Remote
If your brand operates globally or plans to expand internationally, Remote’s EOR (Employer of Record) is a tool you can’t afford to overlook. Building a strong brand involves creating a consistent experience for customers and employees, no matter where they’re located. Remote handles the complex HR, payroll, and compliance issues that come with hiring across borders, allowing you to focus on what matters most: growing your brand.
Remote ensures your business adheres to local labor laws and manages international payroll seamlessly. By providing peace of mind regarding compliance, this tool helps you maintain a professional reputation in every country you operate in. Additionally, its emphasis on cultural and legal nuances ensures you can adapt your branding strategy to resonate with diverse audiences.
Mulling over the prospect of expanding into European markets? Hire in Spain, France, or Germany and gain local expertise. Considering breaking into the American market? Recruit in California and benefit from region-specific branding advice. Remote makes worldwide brand recognition not only possible but feasible.
2. Crisp
Communication is the backbone of any brand. Crisp is an all-in-one messaging platform that helps businesses deliver exceptional customer experiences while staying true to their brand identity. From website chat widget on your website to multichannel messaging via email, Facebook Messenger, and more, Crisp ensures that your business’s voice is consistent across every platform.
This tool stands out for its chatbot integration, enabling businesses to provide quick, branded responses to common queries. With Crisp, you can customize everything from the tone of your chat scripts to the design of your chat widget. This ensures every customer interaction aligns with your brand’s personality — whether you’re going for friendly and approachable or polished and professional.
3. ActionSprout
ActionSprout is a must-have tool for businesses leveraging social media to build their brand. Specifically designed for Facebook, this platform helps you discover and share engaging, branded content that resonates with your audience. It’s perfect for organizations aiming to drive social action or build a community around a cause — a key component of modern branding.
The tool provides a suite of features to enhance your social strategy, from curated content suggestions to actionable insights on post performance. What’s more, ActionSprout’s targeting capabilities ensure you’re reaching the right audience with the right message — a critical step in creating a brand people trust and engage with.
By enabling you to collect and showcase social proof, such as user-generated content or customer testimonials, ActionSprout helps you humanize your brand. People don’t just want to see a logo; they want to see a community that shares their values. ActionSprout helps you bring that vision to life.
4. Kittl
When it comes to creating striking visuals that resonate with your brand identity, Kittl is an indispensable tool. Whether you're looking for ready-made logo templates, custom branding visuals, or even original social media posts, Kittl’s design platform offers an intuitive, easy-to-use solution.
Kittl's Image Generator feature lets you create custom images that are in line with your brand’s personality. It uses AI to generate unique visuals based on your input, allowing you to get exactly what you need without the heavy lifting. From business card designs to promotional content, Kittl's tools make it simple to ensure your brand’s look is consistent and professional across all materials.
The platform’s simple drag-and-drop functionality combined with its AI capabilities makes Kittl an excellent choice for businesses that want to enhance their design workflow without relying on a dedicated design team. This tool enables you to bring your branding ideas to life effortlessly, making it easier to maintain visual consistency as you grow your brand.
5. HubSpot
HubSpot is a powerhouse when it comes to inbound marketing and branding. It combines CRM, marketing automation, and content management in one platform, making it an essential tool for businesses looking to build a cohesive brand presence.
With HubSpot’s CRM, you can track every customer interaction and use that data to tailor your messaging and branding efforts. The marketing automation tools allow you to send personalized emails, create targeted ads, and nurture leads—all while maintaining a consistent tone and style.
HubSpot’s content management system (CMS) is perfect for building and maintaining a website that reflects your brand’s values and aesthetics. It’s intuitive and packed with SEO tools to ensure your site not only looks good but also gets noticed. For businesses serious about integrating their branding across all channels, HubSpot is an invaluable asset.
6. Slack
Effective internal communication plays a huge role in maintaining a strong brand, and Slack is the go-to tool for keeping teams connected. With its intuitive interface and customizable channels, Slack ensures everyone in your organization stays on the same page.
You can create branding-specific channels where team members can share updates, ideas, and inspiration, fostering collaboration and innovation. The integration capabilities are another standout feature. From design mockups in Figma to analytics reports in Google Analytics, Slack makes it easy to keep branding-related tools and conversations in one place.
By promoting transparency and collaboration, Slack helps ensure that everyone in your organization understands and contributes to the brand’s mission. After all, your employees are your first brand ambassadors, and Slack helps them embody your brand’s identity.
7. Diligent
Diligent is a comprehensive governance software provider that can significantly impact the way your brand builds trust and transparency. In today’s business environment, strong governance is essential to maintaining a positive public image and reinforcing your brand's credibility. Diligent’s suite of tools empowers businesses to manage risk, ensure compliance, and maintain transparency, helping businesses create an image of responsibility and reliability.
With Diligent, organizations can streamline governance processes, making it easier to stay compliant with legal regulations, track performance metrics, and manage risks — all critical to building a trustworthy and sustainable brand. Their platform ensures your internal governance aligns with your external brand messaging, offering a seamless and consistent experience for your audience.
Whether you’re in need of board management software or looking for insights on corporate governance practices, Diligent helps businesses build strong reputations and increase stakeholder confidence.
8. Adobe Creative Cloud
For businesses that want to take their branding to the next level, Adobe Creative Cloud is the ultimate design toolkit. This suite of applications, including Photoshop, Illustrator, and InDesign, is the gold standard for professional-grade design and creativity.
Adobe Creative Cloud enables businesses to create everything from logos to product packaging to video ads, all while maintaining complete creative control. Its advanced features allow for precision and customization that’s unmatched by other design tools.
While it may have a steeper learning curve than platforms like Canva, the investment pays off in the quality of the final product. Adobe’s tools allow you to craft visuals that don’t just look good but also tell a compelling story about your brand. For businesses serious about standing out in a crowded market, Adobe Creative Cloud is a no-brainer.
9. Brand24
Building a strong brand requires listening to what people are saying about you, and Brand24 makes that process simple. This social listening tool tracks mentions of your business across social media, blogs, forums, and other online platforms, giving you real-time insights into your brand’s reputation.
Brand24’s sentiment analysis feature helps you gauge how people feel about your brand, allowing you to address negative feedback promptly and capitalize on positive buzz. The tool also tracks key metrics like reach and engagement, so you can measure the effectiveness of your branding campaigns.
By staying on top of online conversations, Brand24 ensures you’re always in tune with your audience’s perception of your brand. This not only helps you manage your reputation but also provides valuable insights for refining your branding strategy.
10. Mailchimp
Email marketing is a cornerstone of many branding strategies, and Mailchimp is the go-to platform for creating impactful email campaigns. With its user-friendly interface and robust automation features, Mailchimp makes it easy to send personalized messages that resonate with your audience.
Mailchimp’s design tools allow you to create visually appealing emails that reflect your brand’s identity, complete with your logo, colors, and fonts. Its segmentation features ensure your messages reach the right people, increasing the likelihood of engagement.
The platform’s analytics tools are another major asset, providing insights into open rates, click-through rates, and other key metrics. This data helps you fine-tune your campaigns and ensure they’re always aligned with your branding goals. For businesses looking to build relationships and reinforce their brand through email, Mailchimp is an indispensable tool.
