What is landscaping? The internet defines it as any process that involves modifying or maintaining outdoor spaces. Common things include planting trees, mowing the lawn or creating functional entrance pathways. But what does landscaping have to do with your business? Well, when used correctly, it can become an extremely valuable marketing tool to help draw in new customers and improve your brand image.
Todays blog post will focus on two key points:
- The marketing benefits of landscaping for your business
- How to use landscaping to see the benefits
By the end, you’ll understand the true value of landscaping as a marketing technique and why it shouldn’t be neglected.
The Benefits Of Landscaping
Good landscaping means the outside of your premises looks fantastic at all times. This can have significant benefits for your small business, such as:
- Improves First Impressions: Consumers will always judge your business based on how it looks. It’s why that rundown shop never gets as many customers as the neat ones on your street. Even more importantly, your small business only gets one chance at a first impression. If your workplace looks horrendous on the outside, then people form negative opinions right off the bat. It can be hard to change these, but good landscaping flips the script and forces positive first impressions. People see your business in a better way because they like the way it looks from the outside.
- Encourages More Business: The benefit of a good first impression is that it encourages more and more people to actually step inside and learn more about your business. This is particularly important for retail businesses that need traffic in-store to generate sales. Office-based businesses also benefit because a good exterior can make people search your business online and get in touch. As a result, landscaping becomes one of the best lead generation tools for your company!
- Boosts Brand Awareness: When you’re looking at business branding, you want people to be aware of your company. Even if they’re not making direct purchases, brand awareness helps your business grow because it gets you in the mind of consumers. If you’ve got great landscaping, then your business suddenly becomes the talk of the town. Local residents start talking about it, and you could even become something of a local landmark. People might say “oh let’s meet by Your Business with the nice garden outside.” Being known is the first step to achieving sustainable, long-term success.
How To Utilize Landscaping For The Good Of Your Business
It’s not as hard as it seems, and you can handle a lot of this on your own - or hire a landscaping team to deal with the trickier elements. Here are some ideas to use landscaping to see all the benefits listed above:
- Keep Everything Neat: This starts with any grash or shrubbery around your business. Find the best battery lawn mower so you can mow the lawn and keep it short and luscious. Trim any bushes or hedges to prevent the outside of your business from looking overgrown. While you’re at it, deweed the exterior regularly to maintain a neat appearance.
- Create Standout Exterior Features: Install statues or a water fountain to jazz up the outside of your business. You could even create a patio area with tables and chairs for people to sit on - this is a killer idea if you’re a retail/restaurant business as it draws in more traffic. Having some standout exterior features sets your business apart from everything else and makes people stop and take notice.
- Plant Colourful Flowers: Spice up the exterior with a splash of colour from some flowers. If you’ve got enough exterior space, then plant a flowerbed and keep it maintained with seasonal flowers throughout the year. Again, it’s a talking point - something for people to notice and create positive feelings inside their brains. If you don’t have room to plant flowers, then hang window boxes outside and grow them in little pots there.
- Place A Sign Outside: This is a simple way to use good landscaping to your advantage. Stick a chalkboard sign outside your premises and write different things on it each day. This could be a daily quote that quickly becomes something people walk by to see. It could also be a menu if you sell food - or details of any new offers. The sign becomes another focal point that turns your exterior from something bland to something intriguing.
As you can now see, landscaping is extremely valuable for a lot of small businesses - particularly ones that depend on foot traffic. It’s a sneaky marketing tool you should take full advantage of to grow your business and enhance your brand.
