Great brands are the brands that understand who their consumer is and how they can serve that consumer in a way that has more depth than everyone else in their marketplace.

The key to a successful marketing campaign is remembering that It’s not about the product or service you’re selling, it’s about your customer. Speak to their dreams, desires, wants and values. ‪

Do you have a question? Send it through via Instagram, Facebook, Snapchat or Twitter. Remember to use the hashtag #AskJackD and I’ll answer it for you.