"Elevate is the entrepreneur's playbook. If you're a business owner who wants to grow faster, work less, and live more of your life, this is your blueprint.
FRED SCHEBESTA
Co-Founder of Finder.com, a $650M company
"Accelerating growth and scaling in a sustainable way is not something that can be done with luck - it's by design, and Jack and Tim have generously given you the blueprint for it."
DANIEL & JUSTINE FLYNN
Co-Founders of ThankYou
"If you're a business owner, this book will change your life. This is an absolute must-read for any entrepreneur, manager or employee who is looking to achieve rapid growth and build a world-class company."
JUSTIN DRY
Co-Founder of VinoMofo, a $100M company
"As they grow, every business owner finds themselves working harder, doing more and earning less. Elevate is the answer to this universal problem, giving you the blueprint to grow faster, doing more of what you love and less of what you don't."
SARAH DAVIDSON
Founder of Matcha Maiden, host of the Seize the Yay podcast, television presenter
"Jack Delosa is a leading entrepreneur of this generation. He builds world-class companies at scale that operate without him. From scaling multiple eight-figure companies, to investing in unicorns, and even buying his own island... as far as entrepreneurs go, Jack is a leader of the new school. In Elevate, he is passing down his roadmap so that other business owners can walk the same path."
GERARD ADAMS
Co-Founder of Elite Daily, achieved a $50m exit to Daily Mail
"Elevate is a must-read for every business owner and their management team. This book is the complete methodology for building a self-managing company that can scale."
STUART COOK
Former CEO of Zambrero and Founder of TWYIYO
You're a 6, 7 or 8-figure business owner who's working harder, constantly doing more, but earning less. You're labouring tirelessly to keep all the plates in your business spinning.
You're exhausted trying to be all things to all people. The business is entirely reliant on you, and you don't have the time, freedom or know-how to do what you'd like and should be doing.
Your role in your business is like a mechanic or technician - always diving under the hood when something goes awry. You have no leverage in how you're operating and don't know how to elevate to the next level with less of your personal exertion.
The growth of your business is compromised and unsustainable. It either is growing, but you're struggling to keep up with it operationally, or your growth has plateaued, because the strategies that served you in the early days are no longer fit for purpose.
You feel like you're failing or not living up to your true potential because you're exhausted and buried in operational detail. Despite your best efforts, running your business is like driving a car with a handbrake on. It's going nowhere - and fast.
The exciting vision you once had for your business has become an all-consuming machine that drains your energy. You're not leading from the front with drive and creativity. Instead, you're playing the role of operations manager at best, or admin assistant at worst.
The Entrepreneur's Journey: From Startup To Scaleup
Get the blueprint to go from a reactive, chaotic and time-consuming startup to an optimised engine that can run without you. This journey isn't about running faster or working harder - it's about beginning to work smarter.
The Four Hats: Technician To Entrepreneur
Discover how to go from working in your business to working on it; from being the person trapped in technician mode, doing everything, to the role of the entrepreneur, shaping everything. The goal is for you to build an ecosystem that enables other people to contribute great work under your leadership.
The Six Elements: Business Operator To Business Owner
It's not enough for your business to excel in one area to the detriment of another. You'll develop a blueprint for assessing your business and its requirements in their entirety, and ultimately design a business that is both scalable and sustainable.
Driver Or Enabler: Play To Your Strengths
Building a scalable business is about building the right team, with the right people in the right seats. If you aspire to join the rank of great entrepreneurs, you'll need to master the skills required to build a team that exponentially amplifies you strengths and covers your weaknesses.
Craft Your Roadmap: Know Your North Stars
At any given moment, a scaleup should be operating with a defined strategy, and creating and maintaining north stars that help everyone make the best possible decisions. You'll be shown how to generate a one-page snapshot which illustrates where you are, where you want to be, and how you will get there.
Construct A Marketing Engine That Generates You Leads
Your unstructured approach to marketing is likely the legacy of old habits developed in the startup stage, and this is compromising your growth. You'll discover how to build a well-oiled marketing engine that grows your brand, scales your audience, and generates high-quality leads.
Sales: Drive Growth And Profitability
Most founders are gifted salespeople, but that doesn't mean sales can't be systemised or taught. You need a "your company" way of selling, or you will hit a ceiling. Be walked through how to build a sales process for your business that you can optimise, delegate and scale.
Product: Develop And Deliver Products That Delight Your Customer
To break through from 7 to 8-figures, you need to create consistency in your customer journey. Discover the key strategies to optimising your products and services so that your customers fall in love with them, in a way that is not reliant on you.
Operations: Build A Business That Can Work Without You
In order to build a business that is scalable and sustainable, operations must evolve into its own function. Discover how to install an operating system into your business that ensures each of the functions are streamlined, integrated and working together.
Finance: Manage And Maximise The Money
The way you managed the money in the startup days won't get you through the scaleup stage. Discover how to develop the financial visibility for your company, how to fall in love with making financially informed decisions, and how you can increase the profitability of your business as it scales.
People: Assemble Your A-Team
Your job as an entrepreneur is to get your business to the point where it can afford to start building a team. This is how you build leverage into your organisation. You'll get the blueprint for how to build a world-class team and magnetic culture that is structurally ingrained in the fabric of the company.
There's Always A Play: Navigating The Different Seasons Of Business
Whatever scenario you find yourself in right now and in the future, however uncertain you might be about the path forward, there is always a play. Be equipped with the key strategies so that, you always know your best next step, whatever state your business is in.
Real strategies to build a scalable company, coming from people who've been there, done that, and understand the challenges.
Tried, tested and proven frameworks to help you implement every step of the way.
The blueprint for how different parts of a scaleup business fit together and interact.
Honest, unflinching descriptions of challenges we've faced along the way, outlining how we've overcome them, so that you can shave years of struggle off your learning curve.
Case studies from members of The Entourage's Elevate coaching program, breaking down how they've successfully put the principles from each chapter into practice.
Fluffy advice about how to start a business. This book is written for business owners of existing companies who find themselves working harder, doing more, and earning less.
Wild strategies aimed at raising hundreds of millions of dollars.
Strategies more appropriate for big corporations, that attempt to hammer your small business into an unnatural shape.
Academic theories about how to build a business.
A get-rich-quick cheat-sheet. Elevate is about the specific skills and strategies that will develop you into a world-class entrepreneur.
$100m entrepreneur, investor, Founder of The Entourage
JACK DELOSA
Jack Delosa builds businesses.
He is the Founder of Australia’s largest business coaching provider, The Entourage, with a global community of nearly 1,000,000 business owners. Under his leadership, The Entourage has been awarded the 4th Best Place to Work in Australia, and the Top 50 in Australasia, by Best Places To Work.
Prior to The Entourage, Jack co-founded MBE Group, which helped small to medium sized businesses raise money from investors. MBE enabled their clients to raise over $300 million from investors and would go on to become one of Australia’s fastest growing companies.
Along the way, Jack became an investor, investing into companies spanning biotechnology, luxury real estate, finance, ecommerce, food retail, recruitment and even aviation, including one ‘unicorn’; a business that goes from $0 to $1 billion within ten years.
Jack’s first book, ‘UnProfessional’, was highly acclaimed, reaching best-seller status within three weeks of launching. His second book, ‘Unwritten’ outlines the unconventional wisdom he’s become known for, to living a life on purpose. Unwritten became Australia’s best-selling business book in one week.
Jack has personally coached, trained, and presented live to over 345,000 entrepreneurs and companies including ASX200 companies, SME’s, federal and state governments, athletes, NRL and AFL clubs, celebrities, and some of the world’s most iconic entrepreneurs. In recognition of being one of Australia’s top entrepreneurs and investors, Jack has been listed in the Australian Financial Review ‘Young Rich List’ five times.
CEO of The Entourage
TIM MORRIS
Tim Morris is a highly effective executive and experienced business owner. He is the CEO at The Entourage, Australia’s largest business coaching and training provider for high-growth businesses which has generated over $2 billion in revenue for its members.
As the CEO, Tim is responsible for bringing the strategic direction of The Entourage to life. He leads an international team of over 100 people, and his strong financial and operational management underpins the long-term growth of the business. Having previously occupied the roles of Director of Education and General Manager, Tim’s drive and contribution has been fundamental in getting The Entourage through its most difficult days, and operationalising the business to where it is today.
Prior to The Entourage, Tim started, grew and managed several of his own businesses. His first business, Dynamic Horizons, an innovation consulting company, worked with some of Australia’s biggest corporations, including banking and utility companies, Australia Post, Cisco, and government agencies to conceptualise and introduce new products and services. This was Tim’s first business to pass the 7-figure mark. He was also the founder of and led an international team of 30 at Learn Lab, an education development business which was at the forefront of bringing online education into leading Australian universities. Alongside this, Tim launched the e-commerce company, The Pantless Postman, a leading apparel-wear subscription business.
Tim also served as the General Manager of Uber where he was responsible for driving the expansion of the ride-sharing business into the Melbourne market; spent time with entrepreneurial education businesses Edrolo and Ducere where he worked on product development; and is a part-owner of a number of 7 and 8-figure businesses himself.
