Marketing People

Aaron Wallis — The Easiest Way To Improve Customer Experience

39 minutes

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The fast-growing company that's helping businesses better understand their customers

Ever wondered how some companies are able to accurately predict what you might like, when you might want to buy something, and how to speak to you in a way that will get you to purchase?

They're utilising something called customer data to better understand how they can improve your shopping experience every single time. And while in the past, this has only been done by the big businesses, if you too want to replicate this power to your business, then you'll want to listen to this episode of The Make It Happen Show.

Featuring Aaron Wallis, the Founder and CTO of Lexer, a fast-growing customer data platform that's helped the likes of The Iconic, Westfield, Optus and Billabong, he shares with us some of the top ways his company is helping businesses like yours build incredible customer experiences and service.

And though Lexer seems like a big tech company with over $40 million raised over the past few years and team members around the world, Aaron's journey was never a steady one. Listen on to see how he's made it happen, and how Lexer can help you make it happen too.

Questions asked in this episode:

1:30 - You guys have been likened to Canva where Canva has taken content creation and design and democratised it, that's what Lexer's doing with customer data, bringing it to the masses. How are you making that happen?
5:21 - What would be a classic business that's using Lexer today and what are some of the things that you're helping them with?
7:40 - What data points do they draw on for that? How does a business figure out they've got different groups of customers and that they need to differentiate?
15:01 - Over a decade you've been building this business up, what have been a couple of the big milestones or memorable moments in your mind?
18:10 - You guys have now raised a considerable amount of money. What else does a raise of the size you've had go to in a business like yours?
23:01 - How's your journey as a Founder evolved? What have been some of the challenges along the way?
33:10 - Make It Happen In A Minute

"In bricks and mortar retail, all the personalisation disappears. But every retail store should look at those experiences, especially if you want people coming back and dropping money every time they walk in."

— Aaron Wallis

In this episode, you will learn:

Why it's only been big businesses so far who have best-used customer data
How even some of the big businesses, like Amazon, aren't always getting it right
The data used to better understand customers
The importance of, especially bricks and mortar businesses, when it comes to focusing on customer experience
The typical journeys of Founders and how having a peer network or community can support your growth
A red flag to look out for in potential employees to avoid a**holes
And more!

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Topics: Marketing People

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Aaron Wallis — The Easiest Way To Improve Customer Experience

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