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Alyce Tran — Best e-commerce advice from million dollar entrepreneur

32 minutes

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Former lawyer turned $30M business owner

Alyce Tran is one-half of the hugely successful fashion accessories label, The Daily Edited. What started as a side-hustle and fashion blog is now a multi-million dollar accessories company. Alyce, who started out as a corporate lawyer, has had huge success since she started The Daily Edited: her products are available online and through stores in Australia, Singapore and the U.S., and the business has an annual turnover of over $30 million.

If you want to know what it takes to build an e-commerce empire while working full time as a lawyer, Alyce offers some fantastic words of wisdom for anyone who wants to make their business successful. Learn how she broke into one of the most competitive markets in the world, find out how she grew personally in her journey from lawyer to business owner and CEO, and hear the steps to how she runs a global company. This is not a quick success story, it's one filled with twists and turns, lots of laughs, and massive lessons. Enjoy this episode of The Make It Happen Show.
5. Alyce Tran promotional image for The Make It Happen Show

"It’s a very interesting time in business. Every vertical in the consumer goods space is becoming more niche. It’s not just beard products, it’s beard oils."

— Alyce Tran

In this episode, you will learn:

  • 1:53 - Starting a successful business in a competitive industry?
  • 9:03 - The secret to gaining traction and massive growth with customers
  • 13:19 - The logistics behind selling a new product
  • 14:56 - The Daily Edited’s team structure
  • 17:17 - Alyce’s key lessons to growing both online e-commerce and in-store retail
  • 21:09 - The untold challenges of business
  • 26:36 - How and why you must connect with your customers
  • 29:31 - Make It Happen In A Minute
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