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Dylan Mullan — Law school dropout to $25M in sales in ecommerce

37 minutes

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This is how you start a successful e-commerce business

From law school drop-out to the founder of a hugely successful 8-figure business that’s disrupted the beauty industry, our next guest knows what it means to make it happen.

Dylan Mullan is the Founder & Director of Happy Skin Co, which sells the world’s first, and now #1, at-home IPL last hair removal kits. The business is making serious waves in the beauty industry - and made an incredible $25 MILLION in the first 2 years. It’s a far-cry from Dylan’s initial dreams of becoming a lawyer, so how did he make the leap so successfully?

From finding out how you can differentiate your offering to stand out in a competitive market, to driving exponential growth through digital marketing, and developing yourself as a leader so you can grow in pace with your business, Dylan shares his essential lessons and advice from his growth journey with Happy Skin Co. Get stuck in, then when you’re done, leave us a review and tell us what your main takeaway was.
35. Dylan Mullan promotional image for The Make It Happen Show

"We didn't just click our fingers and there's the business...There will be late nights, lonely nights. That's the game."

— Dylan Mullan

In this episode, you will learn:

  • 2:55 - How Happy Skin Co. was born out of discontentment
  • 5:36 - How the business made $7,000 overnight during their first week
  • 12:42 - Breaking down the difference between paid advertising vs influencer marketing
  • 16:23 - Dylan shares his biggest lessons on his entrepreneurial journey
  • 22:45 - De-stressing habits Dylan has picked up the past years
  • 26:13 - Process and system changes that have improved the business the past two years
  • 28:40 - The importance of getting someone you trust on the team
  • 30:23 - Make It Happen In A Minute
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Topics: Marketing Product

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