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Irene Falcone — How a mum of 4 built multi-million e-commerce empires

30 minutes

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The blueprint to finding industry-changing opportunities in business

Would you agree that it takes a special entrepreneur to see the opportunity for positive change in outdated industries? Telstra NSW Business Woman of the Year and BRW Fast Starter, Irene Falcone, is the entrepreneur who has and is driving that change in the world.

From $100 to $20M+ with her first organic beauty company Nourished Life to her latest company, an online superstore selling non-alcoholic beer, wine, and spirits, Sans Drinks, Irene knows how to make it happen. Only launched last year, within 3 months, Sans Drinks went from $0 to $500,000 and is already on track for $4M+ by the end of 2021.


So, what's this mum of 4's exact blueprint to building such industry-changing, multi-million dollar e-commerce empires? Listen to this episode of The Make It Happen Show to find out.

 

Questions asked in this episode:

  • 2:11 - Irene Falcone shares how she founded and scaled Nourished Life
  • 6:24 - The process of selling Nourished Life
  • 6:59 - Million-dollar business lessons
  • 8:58 - The market segments of Sans Drinks
  • 14:10 - The transition of running an e-commerce store to set up physical stores
  • 15:13 - Why the non-alcoholic beer market is booming
  • 17:20 - The biggest players in the non-alcoholic beer industry
  • 18:43 - The advantages of having a face behind the brand
  • 20:31 - How Sans Drink and Irene Falcone have used its branding to scale their business
  • 24:40 - What you need to know if you're opening a retail space
  • 26:02 - Make It Happen In A Minute
MIH-Podcast_Promo-16x9_IF

"Never, ever outsource your social media and your customer service. They are your connection between you and the customer."

— Irene Falcone

What you will learn in this episode:

  • How your original business idea might not be what your business model ends up being
  • What the fastest-growing drinks category in the world is
  • Top lessons for all
    e-commerce businesses to take note of
  • The keys to building a successful second business
  • What you should never outsource in business
  • And more!

8 figure elevation CTA podcast

Need help taking your business into the multi-millions as Irene did? Learn the fundamental principles of building a seven- and eight-figure business that can scale beyond you from AFR Young Rich Lister Jack Delosa in our 8-Figure Elevation Short Course today. 

 

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Topics: Marketing Entrepreneurship Product

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