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The #1 Marketing Mistake Business Make with Matt Purcell

14 minutes

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This is why your customers are not listening to you in your marketing strategies

What's the first thing you think of when it comes to marketing in your business? Creating great content, using Facebook ads, or even growing your followers on social media? While that's all a part of marketing, there is one thing that so many business owners forget to do first that will ensure the longevity of their marketing strategy and that their potential customers will actually listen to the content they create.
 
What is this one thing that will help you create success in your business by amplifying everything else you do in marketing? Find out in this episode of The Make It Happen Show with award-winning young entrepreneur Matt Purcell, the Co-Founder and Creative Director of Mentored Media. If you want to learn how you can position your brand and business to be the best in your field, then this is the episode for you. Check it out.

Topics covered in this episode:

  • 1:23 - The number one mistake people make in business and marketing
  • 2:11 - This is why your customers aren't listening to you
  • 3:43 - Do you know who your customers are?
  • 6:06 - How do you help your customers survive or thrive?
  • 7:03 - Identifying the 'villain' in your customers' story, and how to use it in your brand's messaging
  • 8:49 - Why great content isn't enough
  • 9:35 - Stop making your customers work hard!
  • 13:20 - Are social media posts worthless?

 

In this episode, you will learn:

  • How to build the foundations to a marketing strategy correctly
  • Why so many businesses need to redo their website every 2 years
  • The importance of making your customer 'the hero'
  • How to figure out what the 'villain' is in your customer's story
  • Why customers don't want to use their brainpower to figure out your message
  • And more!
Headshot of Matt Purcell for The Make It Happen Show

"When you have a confusing message, you're forcing the audience to try and figure out what you're offering! That's why they're not listening."

— Matt Purcell

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Topics: Marketing

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