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Entrepreneurship Investing

Matt Vitale — An underrated way to raise capital: equity crowdfunding

38 minutes

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A guide to equity crowdfunding from Australia's leading equity crowdfunding platform Founder

Many business owners will go through some sort of raising capital process at least once in their lifetime. But many are stuck in the traditional headspace of how to raise capital without realising that there's another way with so much untapped potential - and it starts with your customers.
 
Equity Crowdfunding is a way for everyday investors to invest in businesses that they love and highly align with. And with such a big pool of potential investors who you already know are rooting for and your business's success, we've asked the Founder of Australia's leading crowdfunding platform, Matt Vitale from Birchal, to share his top strategies in creating crowdfunding campaigns that succeed.
 
The keys? Not just strong business foundations but also your brand and its impact. Wondering what that means? Listen to this full episode of The Make It Happen Show to find out.

 

Questions asked in this episode:

  • 1:25 - Introducing Matt Vitale
  • 2:25 - You are spearheading equity crowdfunding in Australia. How have you helped make that happen?
  • 4:05 - Equity crowdfunding - how exactly does that work? Take us through the core building blocks of it.
  • 8:13 - How else does a company looking to raise capital put their best foot forward?
  • 9:47 - What are some types of businesses that have had success on your platform?
  • 12:07 - What are the other things from a business point of view that make businesses more or less attractive to attracting investment?
  • 13:33 - What kind of numbers are people raising? Is there a typical band or is it all over the place?
  • 16:26 - What are some other memorable campaigns for you?
  • 18:44 - What does a good campaign look like? And then the pre-work, launch and the rest?
  • 21:35 - Is there any campaign where something didn't happen to how you were expecting? Any curve balls along the way?
  • 23:40 - How is Birchal growing for you? What's changing? Run us through that.
  • 24:51 - What's the rough win rate? And what do you think will be a good return rate?
  • 29:48 - Make It Happen In A Minute
Matt Vitale featured image

"People back people. And the best campaigns have had believable, transparent and accountable Founders."

— Matt Vitale

In this episode, you will learn:

  • How a Prospectus document can help you think critically about your company
  • The differences across countries in the crowdfunding space
  • An untapped market of investors for your business
  • How to overcome the cyclical slumps in investing throughout the year
  • Comparing VC and angel investors to equity crowdfunding campaigns
  • The #1 key to people backing a business
  • And more!

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Topics: Entrepreneurship Investing

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