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Peter Hull — From 30 to 11,000+ members in 7 years

36 minutes

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The #1 Business Secret To Fitstop's Exponential Growth

Peter Hull, the Founder and CEO of Fitstop, knows it takes more than just passion and a dream to be able to take one gym and turn it into 53 locations and 11,000+ members in under 7 years AND start breaking out as an industry leader and innovator. It's about surrounding yourself with the right people and mentors at every stage of your business's journey, and being very clear about what it is you need from them to help you get to where you want to go.

If you want to replicate Pete's massive business growth within your own field and industry too, Pete spills all on exactly how you can do that across multiple methods, strategies and mindsets for startups all the way to more mature businesses too on this episode of The Make It Happen Show. If you want to get ahead of your competitors and really start to stand out in the market as one of Australia's fastest growing companies, check this one out.


Questions asked in this episode:

  • 1:20 - Introducing Peter Hull
  • 1:33 - In six years, you've gotten to 11,000 members, 53 locations and way more to come. What are a couple of the secrets to make that happen?
  • 2:55 - Every business in the early days is fuelled by passion but when you grow, process becomes super important. Have there been some key strategies you've learned along this process of systemising the whole operation?
  • 6:02 - What are some of the advantages of setting up a board?
  • 8:21 - When do you know that you've got a business that's franchise-able? What are some of the things that you need to have in place?
  • 11:00 - You've gone from 2 to 50+, what have been some of the big stepping stones for you?
  • 16:00 - Have you had great feedback from the community since the COVID strategic changes in the business?
  • 17:55 - How did you go about creating a strategic partnership with another business?
  • 21:32 - What else is ahead for Fitstop?
  • 23:11 - What are some of the innovations that are coming down the line that you're doing or can see over the next horizon?
  • 27:28 - Make It Happen In A Minute
Peter Hull, Co-Founder and CEO of Fitstop joins The Make It Happen Show

"For me, it's going who do I need right now? Or researching who's the best in the business? Like we're a health and fitness brand but I researched so much about McDonald's early on in the business."

— Peter Hull

In this episode, you will learn:

  • Should passion or systems be leading your business?
  • Why you need to build the right relationships and networks prior to international expansion
  • The most important piece that's missing in the innovations of the fitness space right now
  • The steps to figuring out who can help you in your business journey right now
  • Why a health and fitness business looked at McDonald's for inspiration
  • And more!

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Topics: Marketing Operations Entrepreneurship

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