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Sheryl Thai — How to build your dream business successfully from $2000

39 minutes

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From redundancy to successful cupcake store

From losing her corporate job during the GFC in 2009 to following her dreams of baking and selling cupcakes and building an empire of 5 stores, 80 staff and 2,000,000 cupcakes sold, Sheryl Thai is an inspiration in these uncertain times.

Sheryl is the Founder of @Cupcake Central, and CEO & Co-Founder of League of Extraordinary Women. This is her story of passion, taking advantage of circumstance, burnout, recovery, and following a dream.

Recognised as Entrepreneur of the Year by the Australian Startup Awards, Sheryl describes for us exactly how she made that happen and brought her dream business to life (and how you can do it too). Don't miss out on this incredible story with us at The Entourage today in the newest episode of The Make It Happen Show.
29. Sheryl Thai promotional image for The Make It Happen Show

"I was making more money baking cupcakes and selling cupcakes at the market and doing online orders than I was in the corporate world."

— Sheryl Thai

In this episode, you will learn:

  • 2:11 - How losing a job in a recession led to a successful business
  • 6:52 - Utilising data to help open your business
  • 9:54 - What it takes to set up a hospitality business
  • 11:57 - How to overcome burnout
  • 17:00 - Utilising mentors to help your business grow fast
  • 21:30 - How to work on the business and not in the business
  • 27:26 - Why you need to set up systems and processes in your business right now
  • 33:39 - The opportunities businesses and entrepreneurs
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Topics: Operations Entrepreneurship People

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