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Taryn Williams — How to build a tech business with no tech experience

37 minutes

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Former model to now leading entrepreneur

For many, their first time in tech will often cost 3x more and take 5x longer than expected. And this is true for Taryn Williams, Founder of WINK Models and theright.fit. Not only did she find a massive shortage in quality talent in the dev tech industry but she also had no tech experience herself. But Taryn still made it happen.

A former model, Taryn is now one of Australia’s most popular award-winning entrepreneurs and digital influencers. She has pressed the disrupt button not once, but twice in the creative, fashion and talent industries with her businesses, and in 2018 she was even awarded the Mumbrella Award for Innovation.

In this episode, Taryn traces her journey from model to business owner and tech innovator, speaking on all her lessons building a tech platform with no tech experience. For those who are interested in understanding tech better from a non-tech background perspective, hear from Taryn as she describes her key ingredients to succeed. Let's get into it.
13. Taryn Williams promotional image for The Make It Happen Show

"Test an idea before you go spending way more time and way more money and way more energy developing features."

— Taryn Williams

In this episode, you will learn:

  • 1:24 - Disrupting the fashion industry twice with WINK Models and theright.fit
  • 3:05 - How WINK Models has changed since the beginning
  • 6:26 - The key ingredients to helping Taryn succeed
  • 7:35 - The development process in getting theright.fit marketplace up
  • 8:56 - The advantages of producing a Minimal Viable Product
  • 12:10 - The marketplace community on theright.fit
  • 15:31 - How Taryn keeps on top of opportunities and trends
  • 17:18 - How Taryn has addressed potential undercutting in the marketplace
  • 19:47 - How the company has evolved in the last 3 years
  • 24:39 - How Taryn continues to get new customers on the platform
  • 26:25 - Funding the growth of Taryn’s businesses
  • 31:33 - Make It Happen In A Minute
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