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Bruce Mackenzie – How to grow 40% every year with no external funding

35 minutes

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He bootstrapped his business for 17 years!

Bruce Mackenzie is the driving force behind Humanforce, a workplace management software solutions company that has achieved 40% growth year-on-year for the past 5 years! And up until very recently, Bruce had bootstrapped the business for 17 years. Recently, Humanforce took on its first external funding, pulling in $22M, and the business has been named in the Deloitte Tech Fast50. Amazing, right?

Check out the interview to hear Bruce's lessons on how he made it happen. He covers the best tips and advice he has for your business on systemisation of talent, business purpose and how that's connected to your business' growth, how to motivate an international team, and more. Listen to this ep of The Make It Happen Show to see how you can make it happen too.
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"Your only asset is your people."

— Bruce Mackenzie

In this episode, you will learn:

  • 4:52 - How to manage a growing tech platform
  • 10:50 - How to expand from Australia to the world in business
  • 14:02 - What it takes to grow 40% every year
  • 16:32 - The importance of customer success stories and sharing them
  • 19:10 - What it takes to bootstrap a business and not take on outside investment for 17 years
  • 20:44 - What to do once you raise capital for your business
  • 29:32 - Make It Happen In A Minute
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Topics: Marketing Entrepreneurship Finance

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