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David Andrew — How to get a product from idea to supermarket shelves

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How this sugar-free drink made $2.5M in sales

Naked Life Sparkling began as David Andrew's quest to create a delicious, sugar-free tonic water to have with a glass of gin. From these humble beginnings, he’s gone further than he ever imagined not just with Naked Life Sparkling beverages but also The No Nasties Project flagship product 'Sugar Free-zies'. He’s stocked in thousands of retailers Australia-wide, on a mission to take 500 tonnes of sugar out of the diets of Australian children, and on track to achieve $2.5M in sales this financial year.

Learn everything about product-based businesses from distribution pitches to supermarket relationships to trade shows, branding, prototyping and more in this episode of The Make It Happen Show. This is a tough one to miss if you're looking to start out or even if you’re just looking for some inspiration and advice on how to bring a new product to life, this episode is for you.
17. David Andrew promotional image for The Make It Happen Show

"You've just got to be really dedicated to make something that's going to taste amazing. With our raspberry flavour for example, we had to try 20 different types of raspberry flavours. It's a bit of a labour of love."

— David Andrew

In this episode, you will learn:

  • 1:38 - The prevalence of sugar and artificial sweeteners in food
  • 4:50 - How to start the development of a new product
  • 9:51 - Working with distributors and supermarkets
  • 15:54 - Why you shouldn’t leave your branding with your graphic designer
  • 24:35 - The challenges and benefits of working with supermarkets
  • 28:07 - The challenges and lessons from building a product-based business
  • 36:49 - Make It Happen In A Minute
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Topics: Marketing Operations Entrepreneurship Product

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